Ghostwriting for Business Leaders

Picture yourself holding your book in your hands… a book that captures and celebrates your life story, company story or big idea… a book that could change your life… or maybe, just maybe, change the world.
The ghostwriting for business leaders process helps business people reflect on their past and translate their experiences, expertise and ideas into a book or eBook to educate their audience, inspire others, or celebrate their success.

Contact me for a free, no-strings-attached call to discuss your book project and how we can work together.


Who do I work with?

I’ve been working with word and telling other people’s stories for over 20 years.

I’m from Ireland originally but I’ve lived in New Zealand for 20 years and I’ve worked with people in NZ, Australia, Dubai, Germany, Ireland and the US.

I ghostwrite life stories, memoirs, company stories and business books for founders, owners, entrepreneurs, CEOs, business leaders and aspiring leaders. Some of the clients I’ve worked with on book projects include:

  • A Scottish-Australian entrepreneur who made his fortune in pet food before investing some of his money in motorsport;
  • A purpose-led entrepreneur who wanted to celebrate the 20-year anniversary of the security/technology company he built;
  • Coffee-table style book to celebrate the 10-year anniversary of a tourism and recreation business;
  • Life story for a former politician and MP.


How long does it take to write a book with a ghostwriter?

That depends on the kind of book you want to write and who you’re writing it for.

If you want to publish a book with a mainstream publisher and sell it in bookstores and on Amazon, you should allow for 4-6 months.

Most autobiographies and memoirs sold in bookstores are around 80,000 words. I also write shorter life stories of 20,000 to 40,000 words that can be done in a couple of months.

Things to consider include:

— How much research is needed;
— How many people need to be interviewed;
— The scope of the book.

Here are two examples:

Recently, I wrote my Dad’s life story in six weeks. His book is 20,000 words and includes stories from my Mum and my siblings about our father.

I also worked with an 85-year-old Croatian emigrant to help him tell his story. His book took two months from start to finish and is 33,000 words.

Neither my Dad nor the Croatian wanted to see their face on a book in a bookshop.

Most people don’t but there’s something very powerful about taking time out to reflect on your achievements.

You have a lifetime of memories* yet it might only take a couple of months working with a ghostwriter to document and preserve them.

*That doesn’t mean you have to share all of the skeletons in your closet. When you work with a ghostwriter, you’re in charge of what stories you tell.

It’s your story and your truth.


How much does it cost to write a book with a ghostwriter?

It depends on a lot of different factors including the type of book you want, how much research is involved, how many people I need to interview to get the material we need to write your book, and the final word count.

Each book is different so I don’t have a set price list. My fee to write your book is based on a per word project rate*, invoiced monthly. The books and life stories I’ve written range from 20,000 to 80,000 words.

If you want to find out more and get a ballpark timeframe and cost for your book, then get in touch for a chat. This is a no-strings-attached, obligation free opportunity for you to tell me about your hopes and dreams for your book. I’ll answer any questions you have about the ghostwriting process and tell you straight up if I think I’m the right man for the job.

*My per word rate is for a finished manuscript and doesn’t include publishing costs. I can however help you with a book proposal for a major publisher, introduce you to independent publishers, or advise on self-publishing a small, custom print run for family and friends.

How do I know if you’re the best writer to tell my story?

You don’t.
So if you’re on the fence about working with a ghostwriter, then can I suggest a ‘test drive’?

As a ghostwriter, my goal is to work with interesting people with interesting stories to tell. A ‘test drive’ is an opportunity for both of us to figure out if we are a good fit for each other.

We chat about your book for a couple of hours. We’ll work on a high-level overview of the stories/chapters to include in your book and based on our conversation I’ll write one sample chapter for you (approximately 3,000 words).

I’ll also send you a rough chapter-by-chapter overview of your book, and a full written proposal with the timeframe, costs and deliverables.

A ‘test drive’ will give you a much clearer idea of the process involved in working with a ghostwriter and the value I can add to your words and ideas.

It will also give us both a good idea of the scope of the project so I can tell you how long it is likely to take and how much it will cost.

Client Testimonials

In 2016 I was the ghostwriter on the book ‘Zero To 60’ that tells Tony Quinn’s incredible rags to riches story. The book went to #1 on the New Zealand non-fiction bestseller list.

Here’s what Tony had to say about the process: “Zero to 60 started off as a project to record my life so far. I’ve always believed that it’s a good thing for people to record what’s happening in their lives, no matter what stage they’re at. It doesn’t matter what kind of life you lead, telling your story is the most valuable thing you can do for yourself and for future generations.”

“If you’re looking to work with a writer to help you tell your story, then I cannot recommend Robert highly enough. He made the process very easy and a lot of fun.”

Book a Story Strategy Call

Why write a book?

Writing a book isn’t for everyone. But if you’re prepared to invest the time and money required, the benefits and rewards can be huge. Here are just a few reasons to write your book:

Establish Expertise and Authority

A well-written book showcases your knowledge and positions you as an expert in your field. It establishes your authority and enhances your credibility with stakeholders in the business, potential clients, and the industry as a whole.

Personal Branding and Differentiation

Writing a book helps you define and build a powerful personal brand. It sets you apart from competitors and helps you stand out in a crowded market. Your unique perspective and insights can attract loyal followers and customers.

Thought Leadership

A book offers a platform to share your ideas, experiences, and vision. It can lead to increased media coverage, speaking engagements, and invitations to industry events. Your book positions you as a thought leader and opens doors to new opportunities.

Business Growth and Lead Generation

A well-crafted book can serve as a powerful lead-generation tool. By showcasing your expertise, it attracts potential clients, partners, and investors. It can also generate speaking engagements, consulting offers, and collaborations that contribute to business growth.

Increased Credibility and Trust

Writing a book demonstrates your commitment and deep understanding of your industry. It builds trust among clients and stakeholders, making it easier to win their confidence and secure new business opportunities.

Networking and Relationship Building

Your book can facilitate meaningful connections with influential individuals in your industry. It can help you connect with like-minded professionals, industry experts, and potential mentors or collaborators, expanding your network and fostering valuable relationships.

Legacy and Impact

A book allows you to leave a lasting impact on your field. It enables you to share your knowledge and insights, contributing to the collective growth and development of your industry. Your ideas and experiences can inspire and guide future generations of entrepreneurs and leaders.

Personal and Professional Growth

The process of writing a book challenges you to articulate your ideas clearly and concisely. It encourages self-reflection and deepens your understanding of your own expertise. It also enhances your writing and communication skills, benefiting you both personally and professionally.

Media Opportunities and Speaking Engagements

A well-written book serves as a powerful media asset. It can attract media attention, leading to interviews, guest appearances, and op-ed opportunities in newspapers, magazines, podcasts, and TV shows. It also increases your chances of securing speaking engagements at conferences and industry events.

Additional Revenue Streams

Your book can be leveraged to create additional revenue streams. It can be repurposed into online courses, workshops or consulting services. Your intellectual property becomes a valuable asset that generates passive income.

So what are you waiting for?

If you’re reading this, you’ve already done the hard work.

You’ve lived a life full of stories.

You’ve had highs and lows.

You’ve tried and failed, won and lost, and survived to tell the tale.

The hard part is figuring out what stories to tell and how to pull them all together into a story that makes sense of the journey you’ve been on AND brings your readers with you on that journey.

That’s where I come in. Here’s how the process works.

Introductory meeting

Agree on scope, timeframe and budget for your book

Research and planning

Interviews and information gathering

Writing

Review and editing

Final manuscript

Post writing support

The first step is to jump on a Zoom call or organise a face-to-face meeting to discuss your book.

Everyone has a story to tell.

I’d love to hear yours.

Book a Story Strategy Call