Ghostwriting for Business Leaders

Picture yourself holding your book in your hands… a book that captures and celebrates your life story, company story or big idea… a book that could change your life… or maybe, just maybe, change the world.
The ghostwriting for business leaders process helps business people reflect on their past and translate their experiences, expertise and ideas into a book or eBook to educate their audience, inspire others, or celebrate their success.
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Who do I work with?

I ghostwrite life stories, memoirs, company stories and business books for founders, owners, entrepreneurs, CEOs, business leaders and aspiring leaders. Some of the clients I’ve worked with on book projects include:

  • A Scottish-Australian entrepreneur who made his fortune in pet food before investing some of his money in motorsport;
  • A purpose-led entrepreneur who wanted to celebrate the 20-year anniversary of the security/technology company he built;
  • Coffee-table style book to celebrate the 10-year anniversary of a tourism and recreation business;
  • Life story for a former politician and MP.

Client Testimonials

In 2016 I was the ghostwriter on the book ‘Zero To 60’ that tells Tony Quinn’s incredible rags to riches story. The book went to #1 on the New Zealand non-fiction bestseller list.

Here’s what Tony had to say about the process: “Zero to 60 started off as a project to record my life so far. I’ve always believed that it’s a good thing for people to record what’s happening in their lives, no matter what stage they’re at. It doesn’t matter what kind of life you lead, telling your story is the most valuable thing you can do for yourself and for future generations.”

“If you’re looking to work with a writer to help you tell your story, then I cannot recommend Robert highly enough. He made the process very easy and a lot of fun.”

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Why write a book?

Writing a book isn’t for everyone. But if you’re prepared to invest the time and money required, the benefits and rewards can be huge. Here are just a few reasons to write your book:

Establish Expertise and Authority

A well-written book showcases your knowledge and positions you as an expert in your field. It establishes your authority and enhances your credibility with stakeholders in the business, potential clients, and the industry as a whole.

Personal Branding and Differentiation

Writing a book helps you define and build a powerful personal brand. It sets you apart from competitors and helps you stand out in a crowded market. Your unique perspective and insights can attract loyal followers and customers.

Thought Leadership

A book offers a platform to share your ideas, experiences, and vision. It can lead to increased media coverage, speaking engagements, and invitations to industry events. Your book positions you as a thought leader and opens doors to new opportunities.

Business Growth and Lead Generation

A well-crafted book can serve as a powerful lead-generation tool. By showcasing your expertise, it attracts potential clients, partners, and investors. It can also generate speaking engagements, consulting offers, and collaborations that contribute to business growth.

Increased Credibility and Trust

Writing a book demonstrates your commitment and deep understanding of your industry. It builds trust among clients and stakeholders, making it easier to win their confidence and secure new business opportunities.

Networking and Relationship Building

Your book can facilitate meaningful connections with influential individuals in your industry. It can help you connect with like-minded professionals, industry experts, and potential mentors or collaborators, expanding your network and fostering valuable relationships.

Legacy and Impact

A book allows you to leave a lasting impact on your field. It enables you to share your knowledge and insights, contributing to the collective growth and development of your industry. Your ideas and experiences can inspire and guide future generations of entrepreneurs and leaders.

Personal and Professional Growth

The process of writing a book challenges you to articulate your ideas clearly and concisely. It encourages self-reflection and deepens your understanding of your own expertise. It also enhances your writing and communication skills, benefiting you both personally and professionally.

Media Opportunities and Speaking Engagements

A well-written book serves as a powerful media asset. It can attract media attention, leading to interviews, guest appearances, and op-ed opportunities in newspapers, magazines, podcasts, and TV shows. It also increases your chances of securing speaking engagements at conferences and industry events.

Additional Revenue Streams

Your book can be leveraged to create additional revenue streams. It can be repurposed into online courses, workshops or consulting services. Your intellectual property becomes a valuable asset that generates passive income.

How does it work?

If you’re reading this, you’ve already done the hard work.

You’ve lived a life full of stories.

You’ve had highs and lows.

You’ve tried and failed, won and lost, and survived to tell the tale.

The hard part is figuring out what stories to tell and how to pull them all together into a story that makes sense of the journey you’ve been on AND brings your readers with you on that journey.

That’s where I come in. Here’s how the process works.

Introductory meeting

Agree on scope, timeframe and budget for your book

Research and planning

Interviews and information gathering


Review and editing

Final manuscript

Post writing support

The first step is to jump on a Zoom call or organise a face-to-face meeting to discuss your book.

Everyone has a story to tell.

I’d love to hear yours.

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